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I’ve Been Thinking about Banks, Brands and Trust

As you may have heard recently, Sir Richard Branson`s Virgin Money has bought the faltering Northern Rock Bank in the UK. Already, many customers of other banks are moving across to Branson’s bank. When questioned as to why this was happening Richard Branson, simply replied, “People trust our brand.” I am convinced that all organisations should include trust as one of their values, but I question whether... read more